Conscious Alliance Booth - Sunrise
2018 Details and Poster Announced

The Roy Price Memorial Food Drive

HQ is teaming up with Conscious Alliance for the eighth consecutive year to host The Roy Price Memorial Food Drive! All food donations will benefit the local Price Family Food Bank of Rothbury, Michigan, which has collected record amounts of food for the local community.

Donate 20 non-perishable food items or make a suggested monetary donation and receive a limited edition poster by Christian Jaxtheimer. As always, donations collected at the festival will benefit members of the Rothbury community through our long-standing partnership with the Price family and their food distribution network.

How to Donate: Food will be collected at the Conscious Alliance booth by the venue entrance near the Tripolee stage, and also inside the venue on vendor row near the Ranch Area. Our booth locations will also be depicted on the official Electric Forest Map & Festival Guide.


Conscious Alliance is a national nonprofit committed to supporting communities through hunger relief.

Food donations should be low-sodium and health-oriented products. Organic food donations are especially encouraged. Ramen Noodles and expired items will not be accepted for the poster.

 The Roy Price Memorial Food Drive

Thank you for your continued support in feeding the hungry everywhere music plays!

Special thanks to Tito’s Vodka, who will be matching all food donations up to 2000 pounds.


2017 Hero of the Year

The Forest’s annual Food Drive was renamed the Roy Price Memorial Food Drive in 2012 to honor cherished Electric Forest neighbor and huge Food Drive supporter, the late Mr. Roy Price.

Conscious Alliance recently named Delores Price, Roy’s wife, their 2017 “Hero of the Year.” The Prize? A semi-truck full of food for Delores to distribute to her local community. The truck contained 48 pallets, which translates to about 33,000 pounds of food.

Together, Electric Forest, Conscious Alliance and Delores have collected and distributed more than 183,000 meals to community members in the Rothbury, MI area.

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 The Roy Price Memorial Food Drive